When it comes to pens the BIC brand would have to be the most popular, particularly in the ballpoint pens category and rightly so. It was a Hungarian production manager by the name of Marcel Bich who introduced the first working ballpoint pen to the market. His business started with fountain pens and mechanical lead pencils until he discovered the great potential of the ballpoint pen.
These pens offer an easy answer to ones day to day needs. The design of the pen is simple and is easy on the grip. Its ballpoint tip glides smothly on paper. The pen is simple and reliable making it a huge product sold worldwide.
The quality of these pens are the reason why it has so many loyal consumers. The success of the pens has led to the company’s diversification into other consumer brands like razors, lighters, and more. The company’s writing products has also expanded beyond the ballpoint pen. They now have every kind of writing instruments, which can be found in book stores and office supplies stores.
Apart from the pens’ wide distribution in several retail outlets around the world, the company’s marketing strategy has even come up with pushcarts that ply the streets selling BIC products to people. The test of a really good product is how it manages to stay on people’s minds. The brand has been around for decades now and it still has the same product recall as it did when it first came out.
Author: Todd Johnson
Email: Todd@australianwebsitedevelopment.com.au
Mobile: 0449 041 815
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